The real issue of storing
Every process improvement begins at the start of the process. Sounds like an open door, right? But it is still true, and especially important for the content storing process. Being able to search for content in a later stage of the process means that we need to tag content in the right way during the creation process. If you are using content workflow tools, some of this tagging will be done in the back end, but probably not all of it. The real issue of storing is not the storing itself; it is making specific people responsible for content tagging and storage.
Getting to grips
With one central content repository, at least all of your stuff is in one place. But then it boils down to creating the right taxonomy, defining metadata, creating integration with any other systems such as video editing, product information systems (PIMs), marketing workflow tools, and so on. With an increasing volume of digital assets, the digital librarian will become a crucial role within your organisation, and we can help to support the content storage process with flexible, cloud-based storage tools.
Why our solution is so much better
We make content storage better than anyone else in the market:
- We understand where tagging starts
- We understand your creation process
- We know how difficult it is to change your organization towards proper storage
- Our solution is faster, easier to use, more flexible and scalable
You see, it’s not the technology that does it in the end. It has to work, but people make the difference.