Your brand is in the lead
Creativity. Identity. Sales. Revenue. Margin. Growth. In the end, it is your brand that is at the heart of your company, of your work. A successful brand will ensure the sustainability of your company and will define the way customers, shareholders and employees view the company. So in creating content for your brand, there is only one thing that counts: servicing the brand.
Content is still king
Execute your content strategy
With all basic material collected in a single environment, it’s easy to create your story for multiple channels. Writing for the Web; posting on Facebook; sending a tweet; creating a print or tablet layout. For each channel, we offer a tailored user interface that shows only those items relevant for the task at hand.
Stop repeating yourself
Are you still copying and pasting content between print and web articles? Or cloning texts from the Web on your Facebook page? We help you eliminate this type of duplication work. Define your article components (such as Teaser, Intro, Body, …) for your stories once and automatically reuse these components across multiple channels where applicable. Alternatively, start with an automatic copy and optimize your content for each channel.