Argos

Argos is a British catalogue retailer operating in the UK and Ireland. With 737 stores and 340 million website visits a year, it is one of the largest high street retailers online in the UK. Together with sister company Homebase, it today forms part of the Home Retail Group, alongside Habitat. Argos owns numerous brands including electronic brands Alba and Bush, the now defunct Elizabeth Duke (jewellery and watches), alongside many others. Argos was once a FTSE 100 Index constituent in its own right but is today represented by its parent company Home Retail Group in the FTSE 250 Index.

Argos

Project

  • In the context of a companywide online restructuring effort, Argos wanted to develop an iPad app.
  • With the iPhone app, it already had a store pick-up logistical process in place, for iPad it was to be a home delivery model.
  • Argos has its own development team, to which additional PubliQare developers were added.
  • The project was initiated to come up with a technology platform that could handle the Argos requirements.

Goals

  • Integrate the catalogue in the form of an app with inspirational content that is created from InDesign.
  • Integrate the online Argos store with the inspirational content, so people can order straight from images.
  • Create a technology platform for roll-out across other platforms, such as Android.

Results

  • A rich HTML5 app with native iPad features.
  • Created inspirational content to go on the app.
  • Integrated the catalogue with an iPad magazine.
  • Full integration with product information management through widgets.
  • State-of-the-art technology platform for digital publishing.

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